Only when the stars are near enough together – around the same distance as Earth and the Sun – and their winds clash is the gas get pressurized enough to produce dust. Wolf-Rayet binaries with circular orbits can continuously produce dust.
Lau and his colleagues believe WR 140's winds also swept the surrounding area clear of residual material they could have collided with, which may be why the rings remain so pristine rather than smudged or dispersed.